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My M.A Degree Thesis

Attitudes of audiences towards television commercials. Project submitted in April 2000 in partial fulfillment of my Masters degree in communication.

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Jungle Nama by Amitav Ghosh

Book Review by K.S.Loganathan The acclaimed Indian author Amitav Ghosh and the American- Pakistani illustrator Salman Toor have collaborated to retell the nineteenth century Bengali

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Fragrances and Mocktails

When I was doing my first internship with RK Swamy/BBDO in partial fulfillment of my B.A degree in Economics( with advertising), I created a project

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Novelist As A Vocation – Murakami

Book Review by K.S.Loganathan Haruki Murakami is a Japanese writer with a international outreach whose postmodern works have been translated in over 50 languages. This

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How to Build a Car by Adrian Newey

Harper Collins Publishers, 2017 Review by K.S.Loganathan, Consultant – tire & rubber and author With all the hoopla surrounding F1 racing, in print, visual and

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Trust By Hernan Diaz

Book Review by K.S.Loganathan Hernan Diaz is a Argentinian-American writer of short stories, essays and non-fiction. ‘Trust’ is his second novel. It was longlisted for

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Book Review Of Susan Cain’s Quiet

Penguin Books 2012 K.S. Loganathan, the reviewer, is a consultant, chemical engineer, and author. Susan Cain is a former lawyer, an alumna of Harvard Law

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Sankat Mochan – Novel in English

Review by K.S. Loganathan Ashish Pandya is a civil engineer with a specialization in finance. In his debut novel, ‘Sankat Mochan’ (Crisis Dispeller),he tells a

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A Persian Tale, Illustrated

Persepolis by Marjane SatrapiVintage Books, 2008 Book Review by K.S.Loganathan, my dad, Consultant for Tire and Rubber and author. SynopsisPersepolis is a bildungsroman, an autobiography,

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With Malice Toward One

Review by K.S.Loganathan, my dad. Malice, Keigo Higashino, Translated from Japanese by A.O. Smith, Abacno, 2014 Keigo Higashino is an engineer and writer best known for his thriller

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ABOUT THE AUTHOR
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Aishwariya Laxmi

I’m Aishwariya. I’m passionate about writing, reading, marketing communications, books, blogging, poetry, and editing. I’ve donned several hats, such as freelance journalist, copywriter, blogger, and editor.

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From the Archives
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Top Book Reviewers in India

I have been recognized as one of the top book reviewers in India by the Zorba Books! It is an incredible honor to be acknowledged this way.

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Top Book Bloggers in India

I have been recognized as one of the top book bloggers in India by The Himalayan Writing Retreat! It is an incredible honor to be acknowledged this way.

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