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Top Five Republic Day Reads
This Republic Day, the theme is “Swarnim Bharat: Virasat aur Vikas” (Golden India; Legacy and Progress). In keeping with this theme, my dad and I

Recipes that delight a diabetic
I’ve known K.R.Prabhurajan uncle ( my friend Remya’s dad) since 1995. In the time that I have known him, I’ve seen him emerge from various

Tales from the Alien Buddha #5
Yay! I have a reprint of a story I wrote (earlier) in this book. Link to the paperback on Amazon USA – https://www.amazon.com/dp/B0DTYV9222/


My M.A Degree Thesis
Attitudes of audiences towards television commercials. Project submitted in April 2000 in partial fulfillment of my Masters degree in communication.

Jungle Nama by Amitav Ghosh
Book Review by K.S.Loganathan The acclaimed Indian author Amitav Ghosh and the American- Pakistani illustrator Salman Toor have collaborated to retell the nineteenth century Bengali

My experience with telecalling in college
It was 1997 and I was undergoing my second internship for the partial fulfillment of my B.A degree in Economics with advertising as an allied

Fragrances and Mocktails
When I was doing my first internship with RK Swamy/BBDO in partial fulfillment of my B.A degree in Economics( with advertising), I created a project

Novelist As A Vocation – Murakami
Book Review by K.S.Loganathan Haruki Murakami is a Japanese writer with a international outreach whose postmodern works have been translated in over 50 languages. This

How to Build a Car by Adrian Newey
Harper Collins Publishers, 2017 Review by K.S.Loganathan, Consultant – tire & rubber and author With all the hoopla surrounding F1 racing, in print, visual and


Big Daddy’s Chair – Stories By Abha Iyengar
Book Review by K.S.Loganathan Abha Iyengar is a poet and writer of flash fiction and short stories. She holds creative writing workshops and does street

Trust By Hernan Diaz
Book Review by K.S.Loganathan Hernan Diaz is a Argentinian-American writer of short stories, essays and non-fiction. ‘Trust’ is his second novel. It was longlisted for

Book Review Of Susan Cain’s Quiet
Penguin Books 2012 K.S. Loganathan, the reviewer, is a consultant, chemical engineer, and author. Susan Cain is a former lawyer, an alumna of Harvard Law


Sankat Mochan – Novel in English
Review by K.S. Loganathan Ashish Pandya is a civil engineer with a specialization in finance. In his debut novel, ‘Sankat Mochan’ (Crisis Dispeller),he tells a

The Status Game -On Human Life and How to Play It by Will Storr
William Collins , 2022 Book Review by K.S.Loganathan. Will Storr is a British author who

Today’s buyer of my book…
…is S, my dear friend from college. We’ve known each other since 1995 and it makes me so happy to see this pic of her
ABOUT THE AUTHOR

Aishwariya Laxmi
I’m Aishwariya. I’m passionate about writing, reading, marketing communications, books, blogging, poetry, and editing. I’ve donned several hats, such as freelance journalist, copywriter, blogger, and editor.
RECENT POSTS

Examples of narrative distance in literature

What is narrative distance in literature?

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From the Archives
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Top Book Reviewers in India
I have been recognized as one of the top book reviewers in India by the Zorba Books! It is an incredible honor to be acknowledged this way.
Read full article here

Top Book Bloggers in India
I have been recognized as one of the top book bloggers in India by The Himalayan Writing Retreat! It is an incredible honor to be acknowledged this way.
Read full article here
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