Author Archives


I'm Aishwariya. Passionate about writing, marketing communications, books, blogging and editing. I've donned several hats, such as copywriter, blogger, copy-editor, and journalist.

The Runglish Cocktail

LONDON: First there was Franglais, a mangled combination of English and French. Then came Spanglish and subsequently Denglish, a mixure of German and English. Don’t fret. Just start getting used to Runglish — the the English-laced argot of young Russians — especially if you are planning a visit to the […]

Yes, eh?

Many of us Indians have the habit of vernacularising the English language. For example, to show agreement with the speaker or to show our involvement with his or her dialogue, we often say ” Yes, eh?” This happens more with Tamilians. It would be a lot better if we just […]

Where is our language going?

“In one of the megachain bookstores, a woman asked a young clerk for the author of Like Water for Chocolate. After the salesperson had spent five minutes searching and still could not locate the famous title, the customer realized that the young man had been looking for Water from Chocolate. […]

What is linguistics?

Linguistics is the scientific study of language, which can be theoretical or applied. Someone who engages in this study is called a linguist. Theoretical (or general) linguistics encompasses a number of sub-fields, such as the study of language structure (grammar) and meaning (semantics). The study of grammar encompasses morphology (formation […]

Panda Joke

A panda walks into a bar. He orders a sandwich, eats it, then draws a gun and fires two shots in the air. “Why? Why are you behaving in this strange, un-panda-like fashion?” asks the confused waiter, as the panda walks towards the exit. The panda produces a badly punctuated […]