Author Archives


I'm Aishwariya. Passionate about writing, marketing communications, books, blogging and editing. I've donned several hats, such as copywriter, blogger, copy-editor, and journalist.

New Words in the English Lexicon

Bucknor: (n) (adj) 1. Temporary blindness leading to missing out on the obvious. 2. To be at the wrong place at the wrong time. 3. Situations leading to grave judgmental errors. Usage: I feel bucknored by my boss;  Life often throws a bucknor at you. Benson: (n) (adj) 1. Something […]

Top Ten Tips on Business Writing

It doesn’t take much to improve the quality of most business writing. Just muttering “shorter, clearer, stronger” in each editor’s ear twice a day will take you a surprisingly long way. This down-to-earth “how-to” guide for editors and writers will take you a long way in the right direction. Know […]

Book reviews

There are two ways to review a book: critically and descriptively. A descriptive review has a lot of quotes from the book and your impressions about the book while a critical review carries your opinions about the book. A balanced review would be a mix of both. Before reviewing a […]