Author Archives


I'm Aishwariya. Passionate about writing, marketing communications, books, blogging and editing. I've donned several hats, such as copywriter, blogger, copy-editor, and journalist.

Where is our language going?

“In one of the megachain bookstores, a woman asked a young clerk for the author of Like Water for Chocolate. After the salesperson had spent five minutes searching and still could not locate the famous title, the customer realized that the young man had been looking for Water from Chocolate. […]

What is linguistics?

Linguistics is the scientific study of language, which can be theoretical or applied. Someone who engages in this study is called a linguist. Theoretical (or general) linguistics encompasses a number of sub-fields, such as the study of language structure (grammar) and meaning (semantics). The study of grammar encompasses morphology (formation […]

Panda Joke

A panda walks into a bar. He orders a sandwich, eats it, then draws a gun and fires two shots in the air. “Why? Why are you behaving in this strange, un-panda-like fashion?” asks the confused waiter, as the panda walks towards the exit. The panda produces a badly punctuated […]


A malapropism is the use of an incorrect word sounding similar to the word a person originally wished to use. The word malapropism has been derived from English Literature. The famous playwright, Sheridan in his play The Rivals in 1775 introduced a character known as Mrs. Malaprop who would use […]