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The Introvert’s Edge to Networking

‘The Introvert’s Edge to Networking: Work the room. Leverage social media. Develop powerful connections.’ is a must-read book for all introverts who need to realize that introversion is their superpower and not a liability. Introverted people actually have an advantage since they are more thoughtful and make more meaningful interactions with people. Sadly, many introverts think that sales jobs are for extroverts since they have a natural way with people. Introverts find it hard to push themselves forward and occupy the spotlight.

In this book, Matthew Pollard deconstructs how to do networking if you are an introvert. By giving specific examples like ” you need to define who you are, not your functional skill” and by telling us how to construct a story around ourselves( of course genuine and truthful) that we can use to explain the value we bring to the table.

It’s all about what we say and how we say it. For example, Matthew plays out the scenario where he introduced himself as a “sales coach” and how it bombed. The next time, he said “I’m a cross between a sales trainer and a marketing coach for small business owners,” which was better than before but not quite there. That’s when he positioned himself as ‘The rapid growth guy.’ The book is full of useful examples, nuggets, and insights that one can put into practice to get results the next time they need to network.

Matthew also talks about the concept of a unified message and tells us how it can help us and how to craft one for ourselves. He guides us every step of the way and shows us the light.

I highly recommend this book for all working introverts, not just the ones in sales. It will give you tips on how to get ahead in life.

Note – I received a copy of the book from HarperCollins Leadership. All opinions are honest and my own.


One Response

  1. A friend had read Quiet by Susan Cain and some of the nuggets from it had been really helpful. I think what needs to stop is the assumption that introverts are somehow “less” and thus need to work on themselves. We just need to learn how to position ourselves and find battles we think are worth fighting.

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Aishwariya Laxmi

I’m Aishwariya. I’m passionate about writing, reading, marketing communications, books, blogging, poetry and editing. I’ve donned several hats, such as freelance journalist, copywriter, blogger and editor.


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