When I was doing my first internship with RK Swamy/BBDO in partial fulfillment of my B.A degree in Economics( with advertising), I created a project report on fragrances.
The training objectives were:
- Choose a product and do a brand study of the existing market for that product
- Carry out a consumer survey
- Assess consumer response
- Develop a product concept
- Formulate a brand strategy
I chose the product ‘Perfumes.’ I included a brand study, an analysis of commercials for perfumes and a price list. I interviewed 10 people as per guidance and conducted in- depth interviews. I also conducted face-to-face interviews.
I wrote about the market positioning, image, USP, a few words about the advertisement and the distribution strategy of several brands of perfumes.
I wrote about a product concept and its brand strategy.
Here’s page 1 of my project report. My sweet dad has kept all my work right from college days:)
As for cocktails vs mocktails, I prefer mocktails. I can’t hold my drink as some people can, so I find mocktails enjoyable.
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