Here’s what I learned from my once-boss Vijay Shriram.
Vijay felt that podcasts must not be more than eight minutes long. However, he quoted Leonard from Bersin and Associates (?) who recommended it should be 15-20 minutes.
The uses of podcasts:
They can be used to provide regular updates and company news alerts to the workforce
They can be used to supplement online courses
He felt the rural youth would benefit from learning via podcasts since they would be able to pick up language skills without consuming too much internet bandwidth.