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Aishwariya's LittLog

On Books, Writing, Editing, and More

Some Lessons About Podcasts

Here’s what I learned from my once-boss Vijay Shriram.

Vijay felt that podcasts must not be more than eight minutes long. However, he quoted Leonard from Bersin and Associates (?) who recommended it should be 15-20 minutes.

The uses of podcasts:

They can be used to provide regular updates and company news alerts to the workforce

They can be used to supplement online courses

He felt the rural youth would benefit from learning via podcasts since they would be able to pick up language skills without consuming too much internet bandwidth.

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Aishwariya Laxmi

I’m Aishwariya. I’m passionate about writing, reading, marketing communications, books, blogging, poetry and editing. I’ve donned several hats, such as freelance journalist, copywriter, blogger and editor.

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