Matt BarkerMatt Barker • Following • FollowingI make posting on LinkedIn fast, easy and fun.I make posting on LinkedIn fast, easy and fun.
Book an appointment22h • 22 hours ago
Save yourself 10 months learning LinkedIn, and copy my 3 step writing process:
(i’ve written over 5,000 posts using this)
1. Write the hook FIRST
– Hook first drives direction of the post
– Stops me swerving off writing nonsense
– Gives my writing purpose from the off
– Helps me stay on topic throughout
– Directs focus on the problem I’m solving
Six hook templates for you to try:
– How to {dream outcome} without {main obstacle}
– The best way to {dream outcome}
– How I {dream outcome} in {specific timeframe}
– My biggest struggles as a {type of person} were:
– It’s weird {type of person} still use {tool} to {outcome}.
– I’ve been {action} for {timeframe}.
2. Share stupidly, weirdly transparent details
– I educate with 75% of my posts
– It keeps people coming back to my posts
– Share every detail of your process
– If you think it’s boring, it’s not – i PROMISE you
– People are obsessed with behind the scenes stuff
– Help the reader solve a problem on the spot
– Add context to the detail you give
– Relate to own experiences, stories, learnings
– Actionable, actionable, actionable.
Four ways to structure educational posts:
– Problem ? list why it’s bad – quick solution
– Hook ? step-by-step guide TL;DR
– Hook ? numbered list of insights – summary
– Problem? agitated? solution
(tool to speed up writing educational LinkedIn posts ? MagicPost. try it here for free: https://magicpost.in/)
3. Sign off the post
– Simple takeaway the reader can remember
– Last line read ? last thing they remember
– People forget the point of the post by the end
– Need to remind them or the message gets lost
– Emotional endings create action
– Think about it: beginning ? middle ? end
– Catch the reader off guard right at the end
– Make them think, laugh, sob, something
Six simple methods to sign off a post:
– A ‘yes or no’ question
– A motivational line
– An abrupt, sudden ending
– A funny comment
– A single emoji (i like ??)
– A Callback ? re-iterating the hook
I’ve used this silly, simple process for 3 years.
Over 5,000 posts.
Never fails, really.
Follow me – Matt Barker – if you want to make posting on LinkedIn fast, easy and fun.
