The Runglish Cocktail

LONDON: First there was Franglais, a mangled combination of English and French. Then came Spanglish and subsequently Denglish, a mixure of German and English.

Don’t fret. Just start getting used to Runglish — the the English-laced argot of young Russians — especially if you are planning a visit to the erstwhile Soviet Union.

Yes, the English language has finally invaded the land of Pushkin as much to the horror of their parents, Russia’s ‘Koka-Kola’ generation has developed a vocabulary that has more to do with MTV, ‘The Daily Telegraph’ reported on Wednesday.

In fact, young Russians invite their “friendessi” (female friends) for a “drrink” at the “Pab” by cell phone text message or while chatting on the internet.

“The internet brought a lot of words from foreign languages. But the jargon is now moving into the press and advertising. This is the way language develops and it is a process that can’t be stopped,” Head of Google Russia Vladimir Dolgov was quoted as saying.

But, Runglish — first coined by cosmonauts in 2000 to communicate with their American counterparts on International Space Station — is increasingly viewed by nationalists as a Western assault on the purity of one of the world’s great languages.

“Young people always develop fashionable ways of communicating. (But) it is Russian words used incorrectly that damages the purity of the language not the introduction of foreign words,” Yuri Prokhorov, the head of the Russian State Institute of Foreign Language, told the media.

It may also be mentioned that concerned by the growing influence of English in Russia, the Kremlin had recently declared 2007 as the ‘Year of the Russian Language’.

Source: The Economic Times

Published by Aishwariya Laxmi

I'm Aishwariya. I'm passionate about writing, marketing communications, books, blogging and editing. I've donned several hats, such as copywriter, blogger, copy-editor, journalist, and editor.

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